Privacy Policy
Fable Media Last updated: [Insert Date]
Fable Media ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose personal information in connection with our website and our photography, videography, and social media marketing services, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website or engaging our services, you consent to the practices described in this policy.
1. Who We Are
Fable Media is a Perth, Western Australia-based photography, videography, and social media marketing business.
Contact details: Email: thefablemedia@gmail.com Phone: 0401 955 186
2. What Personal Information We Collect
We may collect the following types of personal information:
Contact details — name, email address, phone number, business name, submitted through our website's contact or enquiry forms
Enquiry and booking details — information you provide about your project, event, or service requirements
Technical and usage data — IP address, browser type, device information, pages visited, and time spent on our site, collected automatically via Google Analytics (or similar analytics tools)
Marketing and advertising data — information collected via Meta (Facebook/Instagram) and Google advertising pixels for the purpose of retargeting and measuring ad performance, including cookie identifiers and interactions with our ads
Client and vendor records — information collected in the course of providing services, such as invoicing details, correspondence, and content produced for or featuring clients
We do not knowingly collect sensitive information (as defined under the Privacy Act) unless it is voluntarily provided and necessary for the delivery of our services, in which case we will seek your consent.
3. How We Collect Personal Information
We collect personal information:
Directly from you, when you fill out a contact/enquiry form, email us, call us, or engage us for services
Automatically, through cookies and tracking technologies (Google Analytics, Meta Pixel, Google Ads tracking) when you visit our website
From third parties, where relevant (e.g. a referral partner or client who provides your contact details to arrange a shoot)
4. Why We Collect and Use Personal Information
We use personal information to:
Respond to enquiries and provide quotes
Deliver, manage, and invoice for our photography, videography, and social media services
Communicate with clients about bookings, projects, and ongoing service delivery
Improve our website and understand how visitors use it (via analytics)
Run and measure the performance of our advertising campaigns, including retargeting website visitors via Meta and Google
Comply with legal and regulatory obligations
We do not sell your personal information to third parties.
5. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies, including:
Google Analytics — to understand website traffic and visitor behaviour
Meta Pixel — to measure ad performance and deliver retargeted advertising on Facebook and Instagram
Google Ads tracking — to measure ad performance and deliver retargeted advertising on Google's network
These tools may collect information such as your IP address, browser type, pages viewed, and interactions with our site. You can control or disable cookies through your browser settings, though this may affect the functionality of our website. You can also opt out of personalised advertising through Google Ads Settings and Meta's Ad Preferences.
6. Disclosure of Personal Information
We may disclose personal information to:
Service providers who assist us in operating our business (e.g. email hosting, analytics providers, advertising platforms)
Third parties as required by law, or to protect our rights, property, or safety, or that of our clients
A prospective buyer or successor of our business, in the event of a sale or restructure
We do not disclose personal information to overseas recipients except where a third-party service provider (such as Google or Meta) stores or processes data outside Australia as part of their standard global infrastructure. Where this occurs, we take reasonable steps to ensure the recipient handles your information consistently with the Australian Privacy Principles.
7. Data Security
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. This includes secure storage of client records and restricting access to personal information to those who need it to perform their role.
No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security of information transmitted to us.
8. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by law (including tax and business record-keeping obligations under Australian law). When no longer required, we take reasonable steps to securely delete or de-identify the information.
9. Access and Correction
You have the right to request access to the personal information we hold about you, and to request correction if it is inaccurate, out of date, incomplete, or misleading. To make a request, contact us at thefablemedia@gmail.com. We will respond within a reasonable timeframe and may require proof of identity before releasing information.
10. Data Breaches
In the event of a data breach that is likely to result in serious harm, we will comply with our obligations under the Notifiable Data Breaches scheme, including notifying affected individuals and the Office of the Australian Information Commissioner (OAIC) where required.
11. Third-Party Links
Our website may contain links to third-party websites (e.g. social media platforms, booking tools). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.
12. Children's Privacy
Our services are directed at businesses and adults. We do not knowingly collect personal information from children without parental or guardian consent.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated version will be posted on this page with a revised "Last updated" date.
14. Complaints
If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us first at thefablemedia@gmail.com so we can address your concern. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
15. Contact Us
For any questions about this Privacy Policy or how we handle your personal information, contact us at:
Fable Media Email: thefablemedia@gmail.com Phone: 0401 955 186